Review: Born to Blog by Mark W Schaefer and Stanford A Smith

Thanks to The Social Penguin Blog, I had a chance to review Born to Blog by Mark W Schaefer and Stanford A Smith.

Born to Blog

The book takes the reader on a journey of discovery, starting with the question: were you born to blog? Spoiler alert – you were. Apparently we all fit into five blogging specialities: storytelling, dreaming, persuading teaching or curating. We’re taken through each skill, shown examples and told stories. With three years of research behind the book, including 500 blogs and interviews with over 150 bloggers, I know I can trust this book. Then a sentence like this kind of makes me doubt that:

“A person who cannot dream will die”

Whoa! That seems a bit tough to back up – how many people have died from ‘an inability to dream’?

Uh oh, not a great start …! Read the full review here to see if the book redeemed itself.


Apostrophe Girls Create Copywriting Collective

While in Australia, I had the opportunity to join the community at – bringing  people, places, resources and happenings together in one place. Our chief focus is on enabling and inspiring women to achieve their goals, with an emphasis on careers, business and lifestyle.

My work with is mostly in an editorial context, but when KerryAnn Bartle got an interview with two female founders, I was asked to write it up. Hell yes! The story was about a new copywriting collective, founded by a couple of fabulous females.

It all began with two women who share a love for storytelling and a knack for words. Despite doing what they both love working in advertising, they were unhappy, constantly searching for inspiration over tea breaks. Driven by a desire to change their circumstances, Apostrophe Copywriters – Melbourne’s first copywriting collective – was born. Founders Crystal Fong and Stefanie DiGianvincenzo created a group of award-winning, freelance copywriters who collaborate with almost anyone, from design to digital agencies, brand managers and even like-minded start-ups.

If you want to read the whole article, check it out here. Although I’m back in the UK now, I still do some work with – and of course I keep up to date with all their stories too!

Four Brands Rocking Social Media

We spend a lot of our time telling everyone how to “do” social media. Use hashtags – but not too many. Reply to commenters. Choose a tone of voice and be consistent etc etc etc. Often we include examples of people who get it so, so wrong. But who’s getting it right?

To find out what four brands I dig, read the original post on The Social Penguin Blog. It also got picked up by Social Media Today – I feel like an online celeb already. Excuse me, my milk bath is ready now …

Women in Business: Get Blogging!

I had a guest post published today by Communities Online, about why professional women should be blogging more. Of course, there’s a huge focus on getting women into board positions just now. For aspirational girls and women, being able to read first-hand advice and anecdotes about that journey would be inspiratinal, and help to forward the movement.

Girls and women have always looked for role models – our mums or our peers, and especially celebs in glossy magazines. So it follows that to see an increase of women on Boards, we need to see women on Boards, or women on the path to Boards.

Blogging is a great way to become visible, and is a tool that could be used (and should be used) by successful women to achieve that. By blogging, inspirational ladies can be the professional role models young women need without even leaving the comfort of their own homes.

To read the whole article, including why women don’t blog more, click here.

Love Yourself Like You Love Your Neighbour

Gone are the days of “love your neighbour as you love yourself.”

We seldom do love ourselves. If we were to follow this idiom, and treat others as we treat ourselves, the results would be carnage! We would keep them awake at night with worry and stress. We would be critical of their appearance. We would constantly question whether they are good enough. We would work them like dogs; at work, at the gym, at home, with friends, treating them to a constant monologue breaking down each action and telling them how they did that wrong, should be embarrassed about this, should be doing the other. It would be downright cruel. And yet, we do this to ourselves every day. In this day and age we spend so much time pleasing others, helping others, loving others, and we seldom treat ourselves to the same kindnesses.

I had the pleasure last month of attending a seminar courtesy of Earth Events, with Leona D’Vas as the representation from The event was Self Love and Sisterhood, and featured four inspiring women teaching us the ways of self love. Not that self love, calm down! No, the kind of self love that means we treat our body, soul and mind like it’s the only one we’ve got, like it’s fragile and precious. Because it is, right?

Read Leona’s review of that event here, and get your free eBook about the event here.

So the event got me thinking about our attitude towards ourselves. ‘Self Love’ is about being selfish. Not in the mean way – it’s good to help people, and it’s great to care about people. I’ve been reading Kamal Ravikant’s Love Yourself Like Your Life Depends On It, and he uses the best example I’ve heard. Anyone who’s been on a plane knows, you put your own oxygen mask on first before helping those around you. Why? Because we can’t help others if we run out of oxygen ourselves. We need to stop saving this attitude of self preservation for life-threatening situations. Life is precious every day! And we need to appreciate it and love ourselves. Every. Damn. Day.

We are so much kinder on others than we are on ourselves. The Dove Real Beauty Sketches campaign is testament to that – if you haven’t seen it, have a look here (and have tissues at the ready!) In the ad, a forensic artist draws women purely from their description of themselves. Then he draws them again, this time from a description by a random stranger. Not a friend or loved one, just a person they’ve had a wee chat with for ten minutes. The differences are phenomenal. The drawings from the strangers descriptions are not only more beautiful, but more accurate. We need to start showing ourselves this kind of appreciation!

Let’s change the saying. Let’s love ourselves as we love others. Let’s notice the good stuff about ourselves, and excuse the negatives. Let’s encourage ourselves to be better without criticising. And let’s realise that some days, being better means just taking a quiet moment to appreciate and love ourselves. Then we can get around to loving others just as much.

Thailand Diaries: Ton Sai, Ao Phra Nang and More Monkeys


Dinner with a view – Ton Sai

On 13th December we returned to the mainland – sort of. We were on a peninsular that you can only reach by boat, called Laem Phra Nang. It has a series of beaches that you can trek between, but the easiest way to get between them is a long boat taxi or by renting a kayak. We stayed three nights in Ton Sai, which is a hippy paradise! The rock climbing is great, so you get a lot of people who come just for that, and we saw some people base-jumping too – it looked terrifying! They were really high up, but it just didn’t seem high enough to get a parachute up; there were no casualties, thankfully.


That orange blob is the parachute of a guy who has just jumped of a ledge on that cliff …


… and touching back down to earth, with a bit of an audience.

Other things to do on Ton Sai are listening to reggae music, drink and learn circus tricks! There are tight ropes everywhere, and opportunities to learn fire tricks like poi and fire breathing. I took three steps on a tightrope!


Me on a tightrope! In the dark, sorry.

We saw a great fire show, but we thought that one of the guys could do with a bit more practice with the fire poi because he kept dropping them and hitting himself …


This guy kept losing his poi and hitting himself ...


... But this guy was pretty good!


We stayed in another hut on Ton Sai, but it was so lovely. We were up the hill in a resort called Pasook resort, which was clean, mostly bug free, sturdy and included a fully hole-free mosquito net! They also have a small shop where you can buy these mosquito incense spirals, which are really useful but definitely not a replacement for your mosquito repellent! The huts are kind of in the jungle though, so beware monkey invasions. They come and raid the bins on the verandas, and took a big bag of crisps and a bottle of coke (!) that I had left outside.


Stealing crisps – well that’s easy …



… but surely she can’t get into a closed bottle of soda??




On one of the days in Ton Sai we rented a Kayak to explore the neighbouring beaches. We went to investigate Railey, as we intended to move on to there the next day, and also went to Ao Phra Nang beach: the home of Tham Phra Nang, or Princess Cave (‘Phra Nang’ means ‘revered lady’). The story goes that a beautiful Indian Princess was involved in a nearby shipwreck, and her spirit came to reside in this cave. The locals believe that she influenced the fertility of the sea and leave her gifts to encourage large catches … very specific gifts … phalluses. There are loads of them and they’re mostly massive.


Cave full of willies


Thailand Diaries: Snorkelling in Koh Lanta


Beautiful decoration on the Thai long boats

So, we finished our time in Ko Lanta with a snorkeling trip. We got a big boat to Ko Phi Phi, then a long boat around the various islands of Ko Phi Phi. We stopped at Monkey Island, where we fed the monkeys our left over bananas from lunch.


Feeding the monkeys – our guide hurried us a bit here, and we learned why later. A friend we met got bitten by one of these guys!!

Then we headed to a cove where we could climb stairs up to the island and walk around to Mia Beach, where they filmed The Beach with Leonardo Di Caprio. It was beautiful, with white sand like sherbet, but packed full of people. We definitely had more fun actually in the water, where we saw loads of coral, a gazillion fish and some scary sea urchins. (Unfortunately for this post, we don’t have a waterproof camera, so no pictures of Mia Beach or sea urchins)


We were there with a lovely Malaysian family – just the five of them and the two of us on the trip – and they had a little boy who didn’t want to put his face in the water. They got a sandwich bag and some bread and spent ages trying to catch one to show him! They did it eventually, and because they were throwing loads of bread in, all the fish came to our boat, it was great. Don’t worry, they threw the wee fish back!